Category: Case Studies
Evidence-led public-signal reviews of how global brands structure content for search and AI discovery.
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Klook SEO & GEO Audit: From Travel Discovery to Korean Support
An evidence-first audit of Klook’s travel marketplace: real category, support and Korean FAQ screens, plus what its sitemap, llms.txt and crawl controls reveal.
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Notion GEO Audit: Inside Its Scalable Answer System
A visual consulting audit of Notion’s answer system: discovery routes, 475 Help URLs, repeatable page anatomy, structured-data watchpoints, and a practical GEO playbook.