Latest GEO & AEO guides
Practical playbooks to get your brand cited by AI search — ChatGPT, Perplexity, Gemini, and Google AI Overviews.
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How to Get Cited by Microsoft Copilot (Start With Bing)
Microsoft Copilot grounds answers in Bing — so getting cited starts with Bing visibility plus the usual GEO fundamentals. Here’s the playbook.
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How to Rank in Google Gemini: Get Cited by Google’s AI Assistant
A practical guide to getting your brand cited in Google Gemini — built on topical authority, answer-first structure, schema, and strong Google Search visibility.
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How to Rank in Perplexity AI: A Practical Guide
Perplexity AI cites its sources for every answer. Learn how to become one: allow PerplexityBot, match the question precisely, be specific and current, and build topical authority.
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GEO Audit: A 10-Point Checklist to Score Your Page’s AI-Citability
A 10-point GEO audit to score how easily AI engines can find, understand, trust, and quote your page — covering crawl access, answer-first structure, schema, specificity, authority, and freshness.
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How to Structure Content So AI Engines Quote It (Answer-First Writing)
Answer-first writing leads each section with a direct, self-contained answer so AI engines can lift and cite it. Learn the pattern, see before/after examples, and the moves that amplify it.
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How to Add Schema Markup for GEO (Article, FAQ, HowTo) — Step by Step
Schema markup tells AI engines what your content means. Learn which types matter most for GEO — Article, FAQPage, HowTo, Organization — and how to add and validate them.
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Is SEO Dead? What AI Search Really Means for Your Traffic in 2026
No, SEO isn’t dead — it’s evolving. AI Overviews absorb thin-content clicks, but fundamentals now power GEO. Here’s what’s losing value, what’s gaining it, and what to do in 2026.
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Google Confirms It Doesn’t Use llms.txt — What That Means for GEO in 2026
Google says Google Search doesn’t use llms.txt and it won’t help ranking — confirmed by John Mueller. Here’s what that means for GEO, and the open question for ChatGPT, Perplexity, and Claude.
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AI Search Trust Is Cooling: Usefulness Sentiment Fell From 82% to 54% in a Year
The share of people who find AI search more useful than traditional search fell from ~82% to ~54% in a year, and Google still wins trust 3:1. Here’s the data and what it means for GEO.