Latest GEO & AEO guides
Practical playbooks to get your brand cited by AI search — ChatGPT, Perplexity, Gemini, and Google AI Overviews.
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Google’s August 2026 Spam Update Is Also an AI-Citation Update — Here’s Why That Matters for GEO
Google’s August 2026 spam update finished rolling out on Aug 21 — the longest of the year’s three. Google named zero policies, yet trade media is already calling it the “AI content crackdown.” Here’s what it actually means for GEO, why a spam update is now an AI-visibility event, and what not to conclude yet.
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Did Reddit Block ChatGPT? What the Mid-August Citation Collapse Actually Shows
ChatGPT’s Reddit citations collapsed ~86–94% in mid-August 2026. But “Reddit blocked ChatGPT” is unconfirmed — and the evidence cuts against it. Here’s what the data really shows, and why our own experiments predicted this fragility months ago.
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ChatGPT Gutted Reddit Citations, Perplexity Doubled Down: What the August 2026 Split Means for GEO
In mid-August 2026, Reddit’s share of ChatGPT Search citations collapsed ~86% while Perplexity’s roughly doubled. Two trackers agree on the drop and disagree on the cause. Here is what it actually means for your GEO strategy — and what not to conclude yet.
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If the “Best-Overall Crown” Is the Only AI Metric That Sorts Winners, Can We Predict It Blind? We Bet the Crown Follows Narrative, Not Volume — 6 Predictions Locked Before a Single Query
Monday we argued that AI “share of voice” is a vanity metric — 2026 “best X” answers are segmented listicles that name nearly everyone — and that the only score that sorts winners is the best-overall crown. Today we put that to a blind, pre-registered test. Two rival models predict who gets crowned: the volume…
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“AI Share of Voice” Is Being Sold as the New SEO Rank. Half True — When the AI Names Almost Everyone, Mention Rate Is a Vanity Metric, and the Only Score That Moves a Buyer Is the “Best-Overall Crown”
In 2026 a whole tool category is selling “AI Share of Voice” as the metric that replaces SEO rank — with benchmark tiers (below 8% is a citation gap, 15–25% competitive, above 40% category-dominant). Half of that is right: how often an engine names you has replaced blue-link position as the visibility signal. But there’s…
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What Is AI SEO? The 2026 Guide to Ranking and Getting Cited by AI Search
AI SEO is optimizing your content so AI-powered search — ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews — ranks, quotes, and cites you. It combines classic SEO, AEO, and GEO. Here is the 2026 playbook.
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The 2026 GEO Benchmark: 10 First-Party Experiments on What Actually Gets You Cited by AI
The 2026 GEO Benchmark aggregates 10 pre-registered GeoParrot experiments into one citable dataset: cross-engine overlap of just 0.5%, Reddit cited 4% of the time, llms.txt fetched by AI bots 1.1% of the time, and more.
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The Verdict: Our Geometry Rule Failed Its Own Blind Test at 4/6 — So We Rewrite It, Not Defend It. Monday’s Bigger Claim (GEO Findings Explain, They Don’t Predict) Just Got Proven on Us
All week we put our own geometry rule on the line: a challenger crosses the AI-search incumbency moat when it owns a distinct attribute axis, and stays held when it’s just a “better version” of the incumbent’s axis. We pre-registered 6 blind, out-of-sample predictions (4 CROSS, 2 HELD) with the pass line fixed in advance…
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The Blind Test Scored 4 of 6: Our Geometry Rule Called Every Distinct-Axis Pick Correctly — and Missed Both “Same-Axis Holds” Because the Challenger Crossed Anyway
On Tuesday we locked 6 blind, out-of-sample predictions before querying a single engine: 4 said a distinct-axis challenger would cross into the AI’s recommendation set, 2 said a same-axis challenger would stay held. Today we queried ChatGPT, Perplexity, and Google AI Mode with a neutral “best [category] in 2026?” and scored against the frozen table.…