Latest GEO & AEO guides
Practical playbooks to get your brand cited by AI search — ChatGPT, Perplexity, Gemini, and Google AI Overviews.
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Does Ranking Yourself #1 in Your Own Listicle Win the AI Recommendation? Our Pre-Registered Method
Monday we showed self-published “best-of” listicles get cited by AI engines — but a 100-query study found the recommendation goes to a listed competitor 69% of the time. So does self-ranking actually pay off? Here’s our full, pre-registered method to separate a citation from a recommendation: a self-serving-listicle audit, a self-published-vs-third-party head-to-head, and a self-ranking-position…
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Should You Publish Your Own ‘Best-Of’ Listicle to Get Cited by AI? The Self-Ranking Trap
The advice is everywhere: publish a “Top 10” listicle with yourself at #1 to get cited by AI. Our first-party data confirms self-published listicles do get cited — vendors earn 59.5% of citations, and 62% of those are their own best-of pages. But a new 100-query study shows those citations recommend a competitor 69% of…
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AI Engines Don’t Choose Domains — They Choose Listicles: What 306 Citations Reveal
We dissected 306 AI citations across 219 domains to find what the domains engines choose have in common. The surprise: by domain TYPE, vendor own-sites dominate (59.5%) — but by page FORMAT, 66% of every citation is a “best-of” listicle or comparison, and even vendors earn 62% of their citations from their own roundup content,…
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What Do the Domains AI Engines Choose Have in Common? Our Pre-Registered Method to Dissect Them
Monday we showed 15 domains don’t control AI citations for buyer-intent queries — the citation basket is a 220-domain long tail. So what do the domains engines DO reach for have in common? Here’s our full, pre-registered method: a domain-type taxonomy, a page-format audit, and an authority-vs-structure test on 220 first-party cited domains. Four predictions…
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Do 15 Domains Control 68% of AI Citations? Our Buyer-Intent Data Says 23%
A new industry index of 680M citations claims 15 domains capture 68% of all AI citation share — “more extreme than PageRank.” We reran the concentration math on our own first-party data for buyer-intent queries. Top 15 = 23%, 220 distinct domains, 77% cited only once. The concentration story is real for general knowledge, not…
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Do a Handful of Domains Control AI Citations? The Verdict — Plus a Per-Format GEO Playbook
An industry index says 15 domains control 68% of AI citations. Our week-long GEO Lab experiment says that’s false where GEO actually competes — for buyer-intent queries the top 15 capture 23%, spread across 220 domains. What the chosen domains DO share isn’t a type or an authority tier: it’s a page format. 66% of…
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Does a Reddit Mention Cause an AI Citation? The Verdict — Plus a Per-Engine Reddit Playbook
We spent a week testing whether a Reddit mention actually causes an AI citation, or just correlates. Verdict: contributing signal, not a citation lever — Reddit appears in 67% of Google AI answers but is the linked source only 4% of the time. Here’s the scorecard and a per-engine Reddit playbook for ChatGPT, Perplexity, Google…
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Does a Reddit Mention Actually Cause an AI Citation? Our Pre-Registered Method
Everyone says “get on Reddit” to win AI citations. But correlation isn’t cause. Here’s our full, pre-registered method — three convergent tests, predictions locked in before the data, zero astroturfing — to find out if a Reddit mention actually moves the needle.
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Reddit Is the #1 Domain AI Engines Cite — and Still Only 4% of Their Sources
Raw results from our pre-registered Reddit-causation experiment. Across 3 AI engines and 12 buyer-intent questions, Reddit is the single most-cited domain — yet only 3.9% of all sources. It appears in up to 67% of answers but is almost never the actual cited link. Prediction #1 confirmed.