Latest GEO & AEO guides
Practical playbooks to get your brand cited by AI search — ChatGPT, Perplexity, Gemini, and Google AI Overviews.
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Google Opened Gemini and Search to Outside Apps. Getting In Still Isn’t Getting Picked.
On October 28, 2026, Google launched a Connected Apps Platform letting businesses plug MCP-based apps directly into Gemini and Search. It’s a third door next to citation-based GEO and WebMCP’s action layer — but Google has published nothing on how it decides which registered app actually surfaces for a given query.
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The Predicted Google Update Window Opened on Schedule. Rank Trackers Spiked. Google Still Isn’t Confirming Anything.
On October 24, 2026, Mozcast, Semrush, Wincher and other rank trackers all spiked at once, and SEOs reported “collapsed” traffic — right inside the late-October window a prediction model flagged on October 13. Google’s Search Status Dashboard still shows nothing. We walk through what’s confirmed versus modeled, and reuse our own September blind test to…
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New Balance SEO & GEO Audit: Does Google AI Cite New Balance?
An evidence-first audit of newbalance.com and its Korea licensee site nbkorea.com: the most explicitly AI-crawler-friendly robots.txt and best-written llms.txt in our sports-brand series, cited in 6/10 AI Mode queries — yet the Korea product page carries zero structured data while the US page it has nothing to do with operationally ships a full 7-block Review…
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The Pre-Registration We Sat On for 5 Days: 24 Queries, 3 Engines, 4 Intent Buckets, and the Two Predictions We Locked Before Collecting Anything
On October 21 we locked two hypotheses before collecting a single data point — H1: Local-intent queries show under 10% cross-engine citation overlap, far below Product/Informational/How-to. H2: last week’s hygiene-score reversal (cited pages scoring LOWER on content quality than uncited ones) replicates across ChatGPT and Perplexity, not just Google AI Mode. We’re publishing the full…
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AI Mode’s Source Count Fell 74% in Two Months. The Citations That Survived Were Mostly Ranked Top 3.
A third-party tracker measured Google AI Mode’s average sources per answer falling from 16.3 to 4.3 between summer and mid-October 2026 — a 74% drop across 50,527 prompt-page pairs. The same window overlaps a Gemini model swap we already flagged as an untracked variable, and pages outside Google’s top 20 lost citations far more often…
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Under Armour SEO & GEO Audit: Does Google AI Cite Under Armour?
An evidence-first audit of underarmour.com: the richest Review schema in our sports-brand series (41 fully structured reviews feeding a 4.8-star rating) and a novel SpeakableSpecification block, cited in 8/10 AI Mode queries — yet the identical shoe’s Korea listing on the separate underarmour.co.kr domain carries zero reviews and no aggregateRating at all.
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ChatGPT and Gemini Agree on Local Business Picks ~30% of the Time. We Predicted Under 10% for Citations and Never Ran the Test.
Searchable tracked 28-44 brands across two 2026 windows and found ChatGPT and Gemini agree on local business recommendations only 26-33% of the time, versus a stable 46% for B2B software. GeoParrot pre-registered a stricter, related prediction on October 21 — under 10% cross-engine citation overlap for Local-intent queries — and didn’t run it for five…
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Google Ads AI Campaign Localization: A Pre-Launch QA Checklist
Review Google Ads AI campaign localization before launch: validate budgets, translated offers, landing pages, click IDs, and market-level conversion reporting.
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Semrush Reported AI Overviews Dropping This Week. Google Had Just Deleted a Label, Not an Answer.
For roughly two days (October 20-22, 2026), some desktop AI Overviews lost their “AI Overview” label while mobile kept it — and Semrush’s tracker read that as a real decline in AI Overview frequency. It was the fifth AI-visibility measurement artifact we’ve logged this quarter, not the fourth time Google actually pulled back. Here’s the…