LTV:CAC Calculator
Estimate customer lifetime value, LTV:CAC ratio, and CAC payback for a subscription or repeat-purchase business. Use your own cohort data where possible.
Estimated LTV—
LTV:CAC—
CAC payback—
Simple model: LTV = monthly revenue × gross margin ÷ monthly churn. Payback = CAC ÷ monthly gross profit. This is directional—not a substitute for cohort retention analysis. Marketing metrics calculator · More free tools