Marketing Metrics Calculator
Calculate ROAS, CPA, CTR, conversion rate, CPM, and CPC from one campaign snapshot. Use it for a quick read before opening your ad platform or GA4.
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Formulas: ROAS = revenue ÷ spend; CPA = spend ÷ conversions; CTR = clicks ÷ impressions; conversion rate = conversions ÷ clicks; CPM = spend ÷ impressions × 1,000; CPC = spend ÷ clicks. Build a UTM URL · More free tools